While many brokers are already using some form of automation, top performers are going a step further to achieve the ultimate goal of finding and booking the most qualified carrier. They are adopting advanced, intelligent AI-driven capacity matching solutions to source new carriers, view overall market capacity, and automatically match loads to open capacity.
The capacity matching algorithm leverages historical data gathered daily, including on carriers, equipment, lanes traveled, reverse lanes, forward-looking capacity, as well as average rate per mile. The AI-based expert solution uses facts and rules to present options to select and adjusts recommendations as new facts are presented. In this way, the solution system provides a list of recommended “best fit” carriers based on multiple verified factors, measured in real-time.
