What to Look for in a Customer Feedback Platform

These days, most customer interactions take place online. Face-to-face encounters such as deliveries or service appointments can have a significant impact on customer satisfaction.  

These moments represent a valuable opportunity to collect feedback and strengthen your relationship with customers.  

An effective customer feedback platform will help you to improve customer experience in two ways. In the short term, you'll be able to proactively resolve issues as they arise. In the long term, you'll be able to take the pulse of customer sentiment over time.  

With this in mind, it's important to choose customer survey software that can collect high volumes of feedback. This will provide the most accurate picture of customer sentiment as it evolves. It's also crucial to collect timely responses and quickly delivery them to a team member who can take action.  

Measuring customer satisfaction offers powerful insight into what needs improvement. Your customers serve as a valuable resource for identifying blind spots that might escape your notice from behind the scenes. Here's why measuring customer satisfaction matters: 

• Informed Decision-Making: Continually listening to customers will help you assess your team's performance, track satisfaction trends, and build a robust customer experience strategy. 
• Service Recovery: Listening alone is not enough; it’s crucial to act on unfavorable feedback. Responding quickly to a customer’s concerns can turn a negative experience into a memorably positive interaction. 
• Increased Customer Loyalty : Listening to your customers demonstrates that you value their opinion and truly want to do better. This creates a positive association with your brand that helps to build customer loyalty, boost Customer Satisfaction (CSAT) and improve your Net Promoter Score (NPS). 

To collect feedback promptly around deliveries and appointments, we recommend using software that interacts with your fleet solutions and customer engagement tools. Here are the key elements to consider: 

Ensure that your customer feedback management tool allows you to automate feedback requests, sending surveys immediately after a service appointment or delivery.  

Feedback collected days after a service is often less accurate, with customers more likely to remember negative experiences. Customers can respond more easily when the experience is fresh in their mind. 

Automation also makes life easier for your team: There’s no need for drivers to question customers in person, or for staff to telephone each customer.   

For feedback to be truly actionable, responses should be linked to specific orders and drivers. This will help your team to rectify issues as they arise, as well as doubling down on what’s working well. Positive feedback can also be a great source of motivation to your fleet.  

Your customer feedback platform should enable you to measure customer satisfaction in a format that aligns with your brand voice and business systems. For instance, you might ask customers for a rating using numbers, emojis, or stars.  

To get the most value out of the survey, follow-up questions should be mapped to your business priorities.  

An efficient customer feedback platform will immediately notify your customer support team of negative feedback so they can take swift action, preventing potential escalations.  

Positive feedback, on the other hand, boosts morale and reduces the need for "close-the-loop" calls. 

Your team should easily be able to find, view and export customer feedback. In addition to real-time alerts, you’ll benefit from high-level statistics as well as granular insights into orders, teams and drivers.   

To maximize the return on investment (ROI) of customer engagement technology, consider these best practices for collecting customer feedback: 

1. Keep Surveys Concise: Limit your survey to three questions to increase the likelihood of customer participation. 

2. Ask for Specific Feedback: Inquire about both positive and negative aspects of the customer experience to gain clear, actionable insights. 

3. Team Training: Ensure that your team is well-trained in managing feedback, enabling everyone to identify areas for improvement and track trends over time. 

Embracing real-time customer feedback isn't just a box to check; it's a transformative approach that can have a big impact on your business.  

Incorporating customer feedback into your daily operations, from automated surveys to real-time alerts, becomes a catalyst for continuous improvement. It helps you pinpoint areas of excellence and areas that require attention, all while enhancing team performance and overall service quality.  

In essence, a customer feedback platform isn't just a tool; it's your vehicle for staying in sync with your customers' expectations and achieving sustainable growth and success.