The "shipper of choice" designation is gaining cache. That's a good thing because it means shippers are grasping the importance of working fairly and intelligently with their providers. But as Chris Jones, executive vice president at logistics provider Descartes Systems Group writes in Logistics Viewpoints, it presents a new challenge: How do you differentiate yourself in securing quality transportation capacity when everyone else is doing the same thing?

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Benzinga: Standing out as a shipper of choice; underestimate Walmart at your ow…