Steve Banker takes a closer look at the future of Uber Freight and the struggles its facing—many of which come as no surprise to the logistics technology executives Banker recently interviewed for a worldwide TMS study. Banker contrasts the Uber vision of matching drivers with available capacity to available loads with several new offerings from long-standing logistics tech providers, including Descartes’ solution that creates a “capacity co-op” where a broker can visualize their shipments and open capacity in their community of carriers and even share it with other brokers in win/win scenarios.
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